A Simple Method to Marketing to a Broader Audience


Being in business entails not only providing a good, service or product it also entails bookkeeping, in some cases inventory management, shipping and handling and the ever necessary/ongoing need for effective marketing. For the most part, my expertise lies with eCommerce or eBusiness and conducting business/communications online. That being said let’s focus on RSS as an effective and useful marketing tool for both business and sheer communication purposes.

What it is:

RSS, also known as Really Simple Syndication, is a Web feed format that ‘broadcasts’ frequently updated websites. These can be blogs, newsletters, articles, photo galleries and even ‘daily specials!’ In really simple syntax, RSS is a method of sharing your updated content from your website throughout the entire internet population.

Usefulness:

RSS provides an extremely useful benefit of automatically alerting your current readers/customers along with the search engines [where new readers/customers, etc. are looking for you] of all new, aka fresh, material that you have to offer.

While blogging in it’s purest form requires submitting posts to distribution services, utilizing RSS makes this simpler while it increases your search engine rankings. In the world of pro-blogging and blogging in general if you want your material to reach a larger audience, search engine rankings are high priority. WebPreneurs will find RSS mandatory for marketing goods, services or products to create and maintain high search engine rankings: high rankings can guarantee a steady stream of potential customers to your site as well as keep satisfied customers abreast of new developments with your business!

How to implement:

Many of the best website development software products come with an RSS feed ‘burner’ option built in! You simply build your site, click on the ‘add RSS feed’ option and the code is generated allowing your uploaded site to go ‘live’ right from the server! If you are a blogger and are using any of the more popular blogging platforms/software such as WordPress, Blogger, b2Evolution, and TypePad to name a few, they already have the RSS feed option built in. Additionally, WordPress and b2Evolution can be used on your own server, i.e., as your website software with the RSS feature and many more useful marketing options.

There are also ‘feed burner’ services that you provide your ‘url’ to which then supplies you with a code to past to your site/page that you want to be syndicated. They also ‘list’ your ‘url’ info in their ‘lineup’ of feed subscribers. Some useful free services include RapidFeeds, FeedBurner and FeedForAll.

For those of you that are ‘do-it-yourselfer’ there is XML code that can be inserted into your site’s pages that you want syndicated. A good site to get the code from is, About.com and there are countless others to be found with a simple search.

Including RSS to your online presence whether it be your business website, blog, Digg, MySpace or other outlet will promote you automatically in ways that mimic the world war II newsreel that preceded the feature presentation at the movies! It’s nearly as effective as having a radio or TV ad without the cost! In a nutshell, its Syndication Simple and Real!

YE is Here!

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MoneyDaEasyWay

SUR-BET Global Enterprise Network

S.U.R.-B.E.T. Enterprises

Money ‘Da’ Easy Way@bravehost.com!

YE is an author; WebPreneur; electronics, computer & gadget geek; Certified Holistic Health Consultant; grandmother and devoted traveler that currently resides in Georgia. She can be contacted for interviews, consultations and general comments at either of her websites or by email at: yehasmoney4u@s-bgen.com

©2008 S.U.R.-B.E.T. Publishing

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Posted under $$Trend$, Being Self Employed, Money 'Da' Easy Way, Prudence, SensiBusiness

This post was written by YEisHere! on September 2, 2008

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Your Expert WebPreneur Consultant — YE is HERE! 24/7


WebPreneur Resource Central!

Information, Illumination & Inspiration for Internet AND Real World Entrepreneurs here is the location for easy reference access.

Provided by Your Expert online wealth resource — YE is Here!

Want to start a business? Have you started a business that needs that ’something’ to make it take off and generate the income you think it can? Are you looking for ways to balance your self-employed life with your personal life? This is the place to be!

YEisHere.com provides in depth findings on eBusiness and eCommerce; starting a home based or small business; assessing and fine tuning existing small businesses; holistic approaches to achieving and maintaining a balanced career and personal life AND insights, musings and humor for anyone wanting to Get In Business and Stay IN Business!

From building your website with the latest Web 2.0 ‘bells & whistles’ for FREE to ways to implement and sustain a colon health regimen, YEisHere has more than 25 years entrepreneur and holistic health expertise to share – while constantly researching the latest financial, business, social and health trends globally in order to present ways to be competitive in this ever changing world!

Looking for success in your entrepreneur endeavors? Looking for a place to find guidance and support for your business? Looking for expert advice at rock bottom prices?

This is the place to be: Your Expert is Available 24/7 via this website!

YE is Here!

©2008 – 2018 S.U.R.-B.E.T. Publishing

Posted under $$Trend$, Affiliate Marketing, Being Self Employed, Business Opportunity, Frugality, Health IS Wealth, Money 'Da' Easy Way, Prudence, SensiBusiness

This post was written by YEisHere! on August 30, 2008

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Efficient Business Telecommunication: Local email client

Recently I sent an email announcement regarding the launching of a new Small/Home Business Networking site, S-B Global Enterprise Network. Within a few days I received numerous responses saying the mailing list sign up link didn’t work. The first replies came from trusted friends so I swiftly assured them I’d add them to the email list and sent another link to the GBC Forum membership page. Upon visiting one of my favorite business networks, Black Business Space, I had another message stating my links didn’t work! Needless to say [but I got to say it] I was perplexed!

I checked the links from my machine [again] and they worked fine! However, I also discovered the problem with the mailing list link: in order for the ’script’ to work [i.e., accept the sign up info AND forward same to yours truly] an email client had to be installed on the user’s pc! For the most part, I usually think of myself as the ‘last to know’ when it comes to cutting edge technology, software and programming: so if I know an efficient way to be able to email the link to a web page, I generally think that most of my colleagues do too! Obviously this is not the case, which gives me yet another opportunity to provide some useful information/instructions as to how to maximize internet based telecommunications via a local email client.

What an ‘email client’ is:

Software installed on a local pc or laptop that accesses a remote server and retrieves email messages for review which also allows for drafting, composing and sending emails, etc.

What an ‘email client’ is good for:

When using a web browser, in order to send a link to a great page select ‘file’ in the browser right hand corner [FireFox], select ’send link’ and your email client opens up with a neat ‘compose message’ window so the only thing to be done is add the name of the recipient and press ’send!’ They are also good for sending emails to ‘contact us’ email addresses found on websites that are not form-to-server based: that means sometimes, as in the case of my mailing list form, in order for the process to work and email is generated when you select ’submit.’ With an email client installed, this process is handled automatically and there is never a need to ‘cut and paste’ website urls or other addresses into an email on a pop3 or ISP provided account.

What are some good ‘email clients?’:

Thunderbird, Mulberry and Eudora

Installing an email client is as simple as downloading a file [which it is] and then ‘clicking’ on it to install to your computer or laptop. Before installing an email client, get the pop3 and SMTP information from your email account provider. The pop3 info is usually something like, “mail.yahoo.com” and is generally also the SMTP info as well. Once the incoming [pop3] and outgoing [SMTP] servers are identified and saved the only other thing to do is input your email address: absolutegenius@email.com and your password: thisismypassword, and voila´ your email client is configured!

Now, this is NOT a technical, step by step instructional piece on how to install and set up email clients! What this is truly about is making the greatest use of your computer’s resources which in turn makes for ease and efficiency of your time and energy resources. Fortunately, in depth technical step-by-step instructions are provided at the websites of those email clients listed above AND at any email client website that you may search and find more to your liking.

Being in business requires a willingness to take charge of technology and make it serve you and your business to the ultimate degree! That being said, being able to click a button on your desktop and have ALL of your email delivered to you is something that I find indispensable: no need to open my web browser [IE or FireFox] or my ISP provider’s home page; no need to remember my passwords [cause I have a zillion necessary accounts]; and no need to miss out on sending a ‘thumbs up’ email message to the owner of a great ‘for profit’ blog because their form is email based!

Explore ‘email clients’ via the web or the links provided. Relax, take some time to thoroughly comprehend the many benefits of having one installed on your desktop and then choose one that fits your style! I have two on my desktop, for two different email domains, without any conflict whatsoever! Step into the driver’s seat with YOUR telecommunications – and enjoy the ride!

YE is Here!

SUR-BET Global Enterprise Network

S.U.R.-B.E.T. Enterprises

Money ‘Da’ Easy Way!

YE is an author; WebPreneur; electronics, computer & gadget geek; Certified Holistic Health Consultant; grandmother and devoted traveler that currently resides in Georgia. She can be contacted for interviews, consultations and general comments at either of her websites or by email at: yehasmoney4u@s-bgen.com

©2008 S.U.R.-B.E.T. Publishing

 

YE has Money 4 U! Join me on Yuwie and Let’s Get Paid!

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You get free ads with AdFactory, even if you never refer anyone, link back to our site, or visit us again. And it’s as easy as filling out a form! Go now…YE has $Money$ 4 U!

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Do you search for info online? Still using google, yahoo, webcrawler? Want to earn $Cash$ for searching? Try Winzy – it’s FREE and you can ‘win’ the monthly grand prize of $1000 plus other great stuff! Better than searching for nothing, eh? ;-)

 

 

Posted under $$Trend$, Being Self Employed, Prudence, SensiBusiness

This post was written by YEisHere! on August 13, 2008

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Being Self-Employed: The Real Deal about Online Success!


As many of you know amidst my diligent studies and research to bring ways of earnestly generating income online [preferably passive income as my first choice] along with moving to another state my days have been filled with change: seeing new places and routes to travel to and from the usual mundane errand locales AND cruising web sites and business offerings to share with my readers.

The physical ‘newness’ is one that will quickly pass as I navigate to and from the bank, library, lakes [I now live in a city with at least 4 lakes in it – yaaaaay!], grocery store, electronic/office supply chain [yes, I have to get my fix of that at least every other week] and so on. However, the ‘newness’ of viable internet business offerings is an entirely different matter.

First of all, I browse countless lead stories and articles for hours on a daily basis looking for legitimate offerings so that when I find something ‘new’ and solid, while being comparatively simple to integrate into an existing or start up online business, I’m always excited to investigate it further. However, finding ‘new’ and solid ways for the everyday person like myself to get involved in is becoming a rarity. The internet has become inundated with countless sites that boast and brag, “This is THE secret to success! You can make $100s of dollars instantly without doing anything except paying your membership money. . “ blah blah blah. Countless. In fact there are so many of these sites and so many people inviting me to these sites I’m beginning to get good at ’smelling’ them before I even click on the link!

What is disturbing though, is the fact that many, many people are seriously looking to generate both passive and active income via the internet and quite a few of these websites are designed to take advantage of that fact. Because so many people are without jobs altogether, while others are struggling with income from low wage paying jobs and need additional financial ‘flow’ in order to exist more comfortably between paydays, the need for access to reliable income information and methods is crucial. Then there are the sensible people that are doing ‘ok’ with their current jobs and/or finances and are looking for ways to supplement their income as they venture into a self-employment modality. All things being equal, even the ‘greedy’ are looking for ways to make more money as safely and swiftly as possible without having to add an additional 5 to 10 hours to their working day [including travel, etc.]. Therefor, many unscrupulous and even just opportunistic ‘business’ ventures are being promoted to get the attention, commitment and investment of often times scarce ‘excess’ money in order to participate in a ‘better’ income generation vehicle as these ‘businesses’ claim to be. While posing as a legitimate business and offering ’secrets’ or ‘proven’ methods of amassing great wealth is not illegal, in many cases it is extremely unethical!

There are the sites that ‘insure’ a rapid income growth and long term residual income if you simply join the ‘network.’ Here, the membership is generally free, and you earn ‘points’ for exchanging website information with other members. These are actually relatively good opportunities for marketing your goods or services however it should be noted that most other ‘members’ are looking to do the exact same thing and many are in the exact same financial predicament – swimming upstream in order to make it to higher ground and avoid drowning in a sea of debt!

Yet it is the sites that boast the ‘priceless’ package of training, marketing and product materials that are the absolute worse [in a lot of cases] when it comes to ’smoke and mirrors’ in order to stupefy people into buying into their ‘team!’ Looking at these sties carefully, I find they offer 4 or 5 eBooks, 5 to 10 CDs or DVDs, 2 or 3 software programs, access to members only webinars, teleconferences, seminars, workshops and conventions all at the very low prices of $____. And that is the catch: for those that have that much time on their hands wherein they can read, view, study, internalize and put into practice all the pertinent information being offered by these ‘opportunities’ one may as well enroll in a local community college or certificate program! The college or cert program would prove to be a lot less stressful because you know up front what to expect to be taught, how much time it will take to get necessary assignments done and turned in, you have access to not only the instructors but counselors, classmates and tutors, etc. And there is the assured guarantee that at the successful completion of a business college course or certificate program there will be either a diploma, certificate of completion or degree!

Now don’t misunderstand my position on all of this ‘online wealth for the average Jane/Joe’ business ventures: I’m not against them per se, I’m just leery that far too many naive or trusting individuals aren’t carefully reading between the lines in order to recognize that the real benefit offered by these sites are at best, tips and tricks from seasoned internet business people and the opportunity to connect with others willing to pay for those tips and tricks! Some of the sites that I investigated actually have good references [and cost a pretty penny to join] and can offer some practical guidance to would be and start up entrepreneurs. However, those sites are few and far between. . .

If you’re serious about working from home or working for yourself in a small business environment be honest with yourself regarding the skills you already have; the time you have to invest in gaining additional skills [if needed for the type of venture you wish to operate] and the cost of investing both your time and finances into training to become a successful business person. Then if you really would rather get training online by a ’seasoned’ professional or even join an online community of business professionals or entrepreneurs by all means do so with your eyes wide open!

And for those of you that are REALLY in a hurry to get rich quick, stop by one of my websites and check out my affiliate or passive income programs: then for $99.99 [pay via PayPal] I’ll personally provide you with one on one consulting/setup services which include unlimited email, blog and forum support!

YE is Here!

SUR-BET Global Enterprise Network

S.U.R.-B.E.T. Enterprises

Money ‘Da’ Easy Way!

YE is an author; WebPreneur; electronics, computer & gadget geek; Certified Holistic Health Consultant; grandmother and devoted traveler that currently resides in Georgia. She can be contacted for interviews, consultations and general comments at either of her websites.

©2008 S.U.R.-B.E.T. Publishing

 

Posted under $$Trend$, Affiliate Marketing, Being Self Employed, Business Opportunity, Prudence, SensiBusiness

Making BIG Money Online!

Being Self Employed – Pre-Launch Steps 6-10

Now that you have enacted the first 5 Pre-Launch steps necessary prior to starting your home based or small office business you are ready for the next 5 steps.

  1. Decide on a space that you will work from. If working from home this means do not set up ’shop’ at the kitchen or dining room table! There is a definite psychology for success and one major aspect of that psychology is seeing yourself in the role that you desire to be. If you see yourself as a CEO of a thriving business then a dedicated space with a desk, file cabinet, chair and of course your pc is basic to the imagery necessary to motivate you while growing your enterprise. This space does not have to be an entire room, however it does need to be an area that is visibly set apart from other activities normal to the household routine.

  2. For many of us starting out on a shoe string budget acquiring office ‘furniture’ may not be possible right away. And a lot of newbie business people fail to see the physical benefit to managing their home workstation as ergonomically as possible from the start! There are quite a few ‘office’ supply stores in most major and many average sized cities: Office Depot; Office Max; CompUSA, etc. All of these stores offer modestly priced ’student’ desks and entry level task or executive chairs. One can also check the surplus warehouse of the local school district, community college and/or university, etc. There’s also Craig’s List and local newspaper classified ads, flea markets and yard sales to seek QUALITY inexpensive items for your office. Having ‘office’ furniture, especially a sturdy and ergonomically designed chair, will assist you in directing your body’s energy into the work at hand as opposed to trying to keep itself upright or alert when in an unnatural or uncomfortable position for hours on end.

  3. If you don’t have a cordless phone handset that can be placed on your desk look into purchasing an expensive one OR investigate whether your cable/phone company offers a cheap VOIP service with your subscription. VOIP allows you to take and make calls through your computer. A good FREE VOIP service is SKYPE, however it’s only good for communicating with others that have the SKYPE software on their computers. SKYPE does offer annual contracts for unlimited outgoing and incoming calls and a combination package can cost as little as $60 per year! Having a phone or VOIP service at your desk will allow you to work without having to break your ‘rhythm’ to search for a ringing phone!

  4. Lighting is of major importance and being close to a window will give you optimum benefit for eye health – taking a few moments every 30 – 45 minutes to look outside give the eyes much needed exercise and also aids the body in staying grounded to the ‘real world’ outside of work. Table/desk lamps are surprisingly affordable and can be purchased for under $10 at any of the office stores mentioned above or even Target and WalMart.

  5. Set your office hours! Another major psychological aspect for successfully transitioning into any new task is taking yourself seriously. Setting your office hours AND going to your desk and doing something at the ‘appointed’ time proves to your ‘doubting’ self that you ARE serious and determined to BE successful as a self-employed person!

For those of you that are planning on launching your business from a small office space – whether solo or shared – choosing quality furnishings are just as important as for those working from home. So all of the points apply except for dedicating a space in your living quarters.

There are a few more steps that need to be addressed before hanging out your ‘open for business’ sign and I’ll be sharing those later this week. Some of you might think that you will AND may need to make office furniture purchases once money starts coming in, etc. While often that may be a necessity, don’t be lulled into the easy trap of putting off taking care of your personal health and balance until a ‘better’ time. The way in which we take care of our basic needs and health reflects just how well we will take care of ourselves during the high stress time of launching a business – most of us don’t have any guarantee that we’ll be successful in business – teaching yourself to TRUST that you’re responsible for the GOOD and the unexpected can only come from implementing basic sound actions of ‘taking care of business’ at the start. Go ahead and buy that chair that’s marked down to $39.99 – you can write it off next year’s taxes!

YE is Here!

S-B Global Enterprise Network

S.U.R.-B.E.T. Enterprises

Money ‘Da’ Easy Way!

YE is an author; WebPreneur, electronics, computer & gadget geek; certified holistic health consultant; grandmother and devoted traveler that currently resides in Georgia. She can be contacted for interviews, consultations and general comments at either of her websites.

©2008 S.U.R.-B.E.T. Publishing

 

Posted under $$Trend$, Being Self Employed, Business Opportunity, Money 'Da' Easy Way, SensiBusiness

Ready, Set, GO! - The Internet Business Success Story

Being Self-Employed – 5 Final Pre-Launch Steps

Get Ready, Set, GO!

Now that you’ve assessed your readiness and acquired your business ’space’ you are ready for the final countdown towards being in business for yourself! Now, for the most part this series of steps is for preparation for a successful ONLINE/INTERNET business or enterprise. However, mastery of ALL the Pre-Launch steps will firmly position anyone in a winning position for a successful entry into self-employment.

The Final 5 Pre-Launch Steps addresses ‘technical’ as well as ‘book keeping’ matters and actually are designed to bring some mental relief to those that are ready to get started.

  1. Make sure that your PC or Laptop can handle daily use of up to 16 hours per day. Now, you may be thinking ‘WHAT does THAT mean?’ Because it does sound a bit strange, even to me. . . Ok, your pc or laptop needs to be able to access the internet; upload graphics [pictures], videos, sounds/tunes and, of course, text; and there needs to be a ’secure’ area on your pc or laptop to store customers’ or clients’ personal information [Privacy Act]. Your ‘processor’ and internet connection needs to be fast enough to upload the great website that you’re going to build or have someone build for you. If your processor has a 1+ ghz speed or is duo-core you have enough ‘power’ to get started. If you know how to password protect files and have a large amount of space on your hard drive then your pc or laptop can handle all that’s mentioned here.

  2. If you are SHARING a pc or laptop be prepared to purchase a separate hard drive for your business and all of your business information. I recommend buying a 500 GB [gigabyte] external drive [generally marketed as a 'back up' drive ] that is USB compatible. You can easily get by with 250 or 350 gigs of storage space to begin with but less than that will only cause you to have to ‘upgrade’ within a year [because YOUR business will grow so swiftly it'll demand more space!]. Being in a position of having the skill to build desktop systems puts me at an advantage to the average entry level entrepreneur because, I can throw an internal hard drive into my system at any time. . . Or simply build another box [I LOVE putting desktop pc systems together! :) ] However, if you’re starting out with a laptop and/or limited financial resources you can purchase a 500 GB external hard drive for $99 and less, if you shop carefully and watch the electronics’ sales. The privacy aspect of a separate hard drive cannot be overstressed and may well be the topic of a future article. . . .

  3. Purchase some accounting software that has invoicing capabilities. I have no recommendations on the ‘best’ of these softwares – I’ve worked with most of them, don’t like accounting at all, so they all are more or less the same to me! You can also download for FREE a copy of QuickBooks Simple Start which has a great set of the most important features needed to manage your business in the beginning.

  4. While it is wise to already have decided what form your business will take, i.e., sole proprietorship, limited liability corporation, etc. that isn’t a necessity for tax purposes. You can start your business, make tons of money and file your taxes as a ‘person/individual’ utilizing a ‘Schedule C’ reporting form that reports your business earnings and losses. See your tax advisor/attorney OR visit the IRS website for additional information. Also, it is a good idea to have an independent tax preparer handle your tax paperwork as opposed to a ‘chain’ tax prep agent because an independent can and usually will give your small business more personal AND detailed attention. JMHO

  5. When choosing a host for your internet business website make sure you choose one that offers an ‘eCommerce’ package as one of the perks. If you plan on using your current internet provider and they offer a free home page OR if you already have a home page & domain name then you can utilize a FREE e-commerce software package called OS Commerce. There are many free e-commerce marketplaces and websites that you can use which may be simpler than learning how to install and utilize a new software along with starting a new business. [Please Note: I have not used OS Commerce – yet.]

Once you have ‘checked off’ all of these 5 and the previous 10 Pre-Launch steps from your ‘to do’ list you are ready to start your business. Now, you may or may not have your own domain name, website, hosting company, etc. and those are topics for an entirely different article(s) to come! However, if you can get online – which is probably how you are able to read this article – then you ARE in position to launch your business and expect success based upon the firm foundation which YOU have built, ‘brick by brick’ via these ‘15 Pre-Launch Steps’ and tips.

YE is Here!

S-B Global Enterprise Network

S.U.R.-B.E.T. Enterprises

Money ‘Da’ Easy Way!

YE is an author; WebPreneur, electronics, computer & gadget geek; certified holistic health consultant; grandmother and devoted traveler that currently resides in Georgia. She can be contacted for interviews, consultations and general comments at either of her websites.

©2008 S.U.R.-B.E.T. Publishing

 

Posted under $$Trend$, Being Self Employed, Business Opportunity, Money 'Da' Easy Way, SensiBusiness